Business Strategy & Branding

This consulting project takes top-level design as the starting point and is aimed at enterprises in the start-up or transformation stage. It systematically sorts out the strategic direction of the enterprise, clarifies the core business positioning and long-term development path. We will assist enterprises in building a clear brand strategy from 0 to 1, covering key elements such as brand vision, mission, and values. Against the backdrop of cultural differences between China and the United States, we will create a brand system that combines local adaptability and international recognition.



Applicable objects

· Chinese companies planning or already establishing companies in the United States

· Companies that need to enhance their external image and employer brand

· Enterprises with planned financing or exploring new markets


Consultation Achievement

· Extraction of corporate vision, mission, and core values

· Strategic Map and Organizational Matching Analysis

· Employer Brand Strategy and Communication Plan

· Business Model and Market Positioning Analysis

· Brand Strategy Path Design and Differentiation Strategy Suggestions

· Brand Strategies in the Context of Cross Culture

· Enterprise Visual Identity System Planning and Design

· Brand Identification System Design

· Building a Corpus of Brand Stories and Core Information

· Official website design and production 

· Marketing Content Review and Risk Warning


Service Process

Strategic Interview

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research and analysis

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Extracting corporate culture

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Brand Identification System Design

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Website Planning and Design

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Suggestions for dissemination and annual iteration


Product quotation

Starting from $5000.

The specific quotation needs to be provided by the consultant based on the actual situation of the company.